Marketing Central Announces Fiscal 2003 Results

ATLANTA - January 2, 2004 - MarketingCentral, the leading provider of project management, collaboration, and communication tools specifically designed for marketing services agencies and marketing departments, today announced results for fiscal year 2003.

"Success in renewals, new contracts, and existing client growth continued in the fourth quarter," stated Arch Stanton, Chief Financial Officer." In 2003, we doubled our client base, doubled the number of end users of the system, improved client retention, and eclipsed all financial projections."

New clients include Michael Flora & Associates, Zubi Advertising, Jan Kelly Marketing, McDonnell Haynes, Moroch Partners, Respond 360, The Marketing Store, and DCC Communications.

"January 8, 2004 is our sixth birthday," stated John Vasileff, Vice President of Solutions. "In the past six years, we have clearly set the benchmark for price performance, reliability, and functionality for web-based project management tools for the marketing community. We look forward to extending our lead in 2004 with new features and functions including tight integration with Advantage Software, digital asset management systems (DAMs), and ad configurators. We are especially excited about our new Webline? tool for online copy collaboration. Webline? will set a new benchmark for collaborative copy management.

Added David Ryan, CEO, "Most of our original competitors have come and gone, and many technologies introduced for marketing automation have fizzled. Marketing automation is not factory automation. Marketing people need easy to use, high-impact tools to improve marketing operations, not overly complicated systems that are expensive to deploy and tough to adopt. Our tools benefit the users as much as the management and that has been our key to success. The right balance of productivity enhancement and marketing process automation create a universally appealing value proposition for marketing groups. We expect accelerated growth in 2004."

Marketing Central's Marketing Project Management system is a 100% web-based marketing management system, designed to increase marketing efficiency. Over 10,000 users depend on Marketing Central's system for Marketing Resource Management capabilities.

Also see Ad Agency Software by Agency Central.