Marketing Central Appoints New Board Member

Alston Gardner Appointed to Board

ATLANTA - October 18, 2003 - Marketing Central, the leading provider of project management, collaboration, and communication tools specifically designed for marketing services agencies and marketing departments, today announced Alston Gardner has joined its Board of Directors.

"We are thrilled to have an entrepreneur of Mr. Gardner's stature join our Board of Directors," stated David Ryan, Co-Founder. "From the beginning, we have worked hard to build a company whose value is unequivocally derived by traditional business measurements, like revenue growth and customer satisfaction. Mr. Gardner has a proven track record, having conceived and built a $75 million revenue service business without a penny of outside capital. His leadership will be invaluable."

Alston was the founder and CEO of OnTarget, Inc. a leading sales training and consulting firm. Under Alston's leadership, OnTarget grew from a start-up to a $75 million revenue business with 100+ professionals in fifteen countries. Siebel Systems (Nasdaq) acquired OnTarget in 2000. OnTarget's clients included Hewlett Packard, Cisco, Dell, Microsoft, Siemens, Deutsche Telekom, IBM, Bell South, Cable & Wireless and many other leading technology and telecommunications companies.

Recognized as a thought leader on sales force issues, Alston has written articles in industry publications including, Sales and Marketing Management, Selling Power, and Marketing Management. He co-authored two academic research papers: Selling to Senior Executives (1995) with Dr. Jay Klompmaker, UNC and Strategic Account Management (1998) with Dr. Wesley Johnston, GSU. Alston authored several commercial training programs, including Target Account Selling, Selling to Senior Executives, and Managing Strategic Relationships.

Alston is the founder and principal in Fulcrum Ventures, LLC, a venture development firm focused on early stage information technology, biotechnology, and health care companies in the southeast US. Mr. Gardner is a founding board member of Chatham Capital, a mezzanine finance firm. He helped organize and served as director of North Atlanta National Bank from 1999 to 2003. He currently serves on the advisory board of Bandwidth.com (Cary, NC). He previously served on the board of Forte Software (Nasdaq) prior to its sale to Sun Microsystems in 1998.

Stated Alston, "The team at MarketingCentral has demonstrated an ability to manage steady growth through one of the most difficult economic periods in many years in an industry that was exceptionally hard hit. They did it by focusing on providing a great solution and great customer service. They innovated, but innovated at a rate the industry could absorb. I look forward to working with this team to help them establish MarketingCentral as the standard marketing project and collaboration management solution."

Marketing Central's Marketing Project Management system is a 100% web-based marketing management system, designed to increase marketing efficiency. Over 10,000 users depend on Marketing Central's system for Marketing Resource Management capabilities.

Also see Ad Agency Software by Agency Central.