Demand Accelerates for ASP/On-Demand Marketing Automation
ATLANTA, GA - April 15, 2005 - MarketingCentral, the leading provider of project management tools specifically designed for advertising agencies and marketing departments, today announced results for first quarter 2005.
"Quarter-to-quarter growth in gross and net income exceeded 25% over the previous quarter," stated Arch Stanton, Chief Financial Officer. "This growth trend has been consistent over the previous six quarters. Just as important, we have seen a significant increase in the overall usage metrics of the system, which indicates an even greater level of adoption of marketing resource management (MRM) and marketing operations management (MOM) tools."
Stated Freddie Daniells, CEO of Cogentum, a London-based marketing technology consultancy, "It is an exciting time in the marketing operations and marketing resource management markets. What was an immature market with erratic buying patterns has very rapidly evolved into a mature market with sophisticated buyers. As little as eighteen months ago, most companies did not have a handle on the available options and approaches to marketing automation and marketing software. Most thought marketing automation meant automated email campaigns, and most had no specific requirements. Today, buyers understand the market and, most importantly, they have a firm grasp on the specific marketing software functions they need to improve their marketing operations."
Added Mr. Daniells, "Buyers also have a much better set of expectations around costs, implementation effort and return. Global organizations with massive marketing budgets and hundreds of marketing staff may have legitimate needs for highly sophisticated, enterprise-class systems. These cost millions and can take years to deploy, but can provide millions in return. However, smaller groups of marketers and those with budgets under $100m don't need such a system. They need to be able to work smarter and faster right now. They have neither the need, the budget, nor the appetite for those longer complex IT 'software' projects.' These are the companies that fully appreciate the MarketingCentral value proposition."
A few of the notable new clients MarketingCentral added in the first quarter of 2005 were United Healthcare, ADP, Rockstar Games, Stoneham Bank, Archway Marketing Services, Bisk Education, and Express Scripts.
Marketing Central's Marketing Project Management system is a 100% web-based marketing management system, designed to increase marketing efficiency. Over 10,000 users depend on Marketing Central's system for Marketing Resource Management capabilities.
Also see Ad Agency Software by Agency Central.
