Sunday, December 31, 2006

Marketing Central

Welcome to the Marketing Central Blog!

This Blog contains information about Marketing Central product releases, and contains news releases and product newsletters.

Marketing Central's Marketing Project Management system is a 100% web-based marketing management system, designed to increase marketing efficiency. Over 10,000 users depend on Marketing Central's system for Marketing Resource Management capabilities.

Also see Ad Agency Software by Agency Central.

Friday, April 15, 2005

MarketingCentral Announces First Quarter 2005 Results

Demand Accelerates for ASP/On-Demand Marketing Automation


ATLANTA, GA - April 15, 2005 - MarketingCentral, the leading provider of project management tools specifically designed for advertising agencies and marketing departments, today announced results for first quarter 2005.


"Quarter-to-quarter growth in gross and net income exceeded 25% over the previous quarter," stated Arch Stanton, Chief Financial Officer. "This growth trend has been consistent over the previous six quarters. Just as important, we have seen a significant increase in the overall usage metrics of the system, which indicates an even greater level of adoption of marketing resource management (MRM) and marketing operations management (MOM) tools."


Stated Freddie Daniells, CEO of Cogentum, a London-based marketing technology consultancy, "It is an exciting time in the marketing operations and marketing resource management markets. What was an immature market with erratic buying patterns has very rapidly evolved into a mature market with sophisticated buyers. As little as eighteen months ago, most companies did not have a handle on the available options and approaches to marketing automation and marketing software. Most thought marketing automation meant automated email campaigns, and most had no specific requirements. Today, buyers understand the market and, most importantly, they have a firm grasp on the specific marketing software functions they need to improve their marketing operations."


Added Mr. Daniells, "Buyers also have a much better set of expectations around costs, implementation effort and return. Global organizations with massive marketing budgets and hundreds of marketing staff may have legitimate needs for highly sophisticated, enterprise-class systems. These cost millions and can take years to deploy, but can provide millions in return. However, smaller groups of marketers and those with budgets under $100m don't need such a system. They need to be able to work smarter and faster right now. They have neither the need, the budget, nor the appetite for those longer complex IT 'software' projects.' These are the companies that fully appreciate the MarketingCentral value proposition."


A few of the notable new clients MarketingCentral added in the first quarter of 2005 were United Healthcare, ADP, Rockstar Games, Stoneham Bank, Archway Marketing Services, Bisk Education, and Express Scripts.

Marketing Central's Marketing Project Management system is a 100% web-based marketing management system, designed to increase marketing efficiency. Over 10,000 users depend on Marketing Central's system for Marketing Resource Management capabilities.

Also see Ad Agency Software by Agency Central.

Monday, November 15, 2004

Marketing Central Announces Third Quarter 2004 Results

Company posts 20th consecutive quarter of growth


ATLANTA, GA - November 15, 2004 - MarketingCentral, the leading provider of project management, collaboration, and communication tools specifically designed for marketing services agencies and marketing departments, today announced results for the third quarter 2004.


"Strong demand in the corporate marketing sector yielded solid growth through the normally sluggish summer months," stated Arch Stanton, Chief Financial Officer. "One-time license fees associated with new accounts were up 300% over the previous quarter. Year to date, our revenues are up 27% over the same period last year."


Added John Vasileff, Vice President Solutions, "The marketing automation and marketing software marketplace is maturing quickly. Two years ago, we were in an education mode, helping people to understand where they had marketing productivity problems and how to go about fixing them. Today, companies are coming to us with defined needs and budgets. We are now in the middle of the early phases of widespread mainstream adoption."


Added Dave Ryan, Chief Executive Officer, "Corporate marketing departments are once again active in the development and placement of ads and other creative materials. They have budgets and money to spend, but clearly they don't want to repeat the mistakes made prior to the recession, where the perception was that marketing was a little out of control. Now, there is a focus on marketing ROI, driven by financial management and the need for better accountability. Our solutions help maximize marketing investment returns by minimizing production costs, speeding time-to-market, and improving quality. Combined with many of the marketing program execution tools now on the market, our marketing productivity tools enable clients to develop and deliver targeted programs faster, cheaper, and with better results."


New clients include ExxonMobile, American Hospital Association, Amcore Bank, BankAtlantic, St. David Healthcare, SHR Perceptual Management, EC Connection, Kraft Foods, iPass, and midoceanbrands.

Marketing Central's Marketing Project Management system is a 100% web-based marketing management system, designed to increase marketing efficiency. Over 10,000 users depend on Marketing Central's system for Marketing Resource Management capabilities.

Also see Ad Agency Software by Agency Central.

Tuesday, September 14, 2004

Marketing Central and Strata Announce Strategic Alliance

Companies integrate agency software systems to automate workflow


ATLANTA, GA and CHICAGO, IL - September 14, 2004 - Marketing Central, the leading provider of project management, collaboration, and communication tools specifically designed for marketing services agencies and marketing departments, and Strata Marketing, Inc., the leader in software applications for the media industry, today announced new integration plans today.


"Strata Marketing's software is used by media planners and buyers in hundreds of ad agencies to develop and execute media plans," stated David Drucker, Vice President of Strata Marketing. "At various stages of the media planning process, each of these agencies needs to put media planning and buying documents and information in front of clients. Email is the choice today. However, email isn't really very good at helping the agencies really manage the feedback and approval process. Our clients needed a better solution, so we teamed with MarketingCentral, a company that is 100% focused on web-based review and feedback tools.


"For any agency that struggles with email, and for those whose deal with several decision makers or people in the review process, MarketingCentral is far superior to email, courier or fax," added Dave Ryan, Chief Executive Officer, MarketingCentral. "Our mission is to provide a best-of-breed solution for full client communication that includes all the files and information that flow from within the agency to the client, including media related files. This gives the client one location to check up on everything going on at the agency - media, creative, invoices, everything."


Added Bill McInerny, "It's the focus on marketing ROI that is driving agencies to provide online customer relationship management and communication systems. Marketing departments are being asked to work differently now, to be more fiscally responsible and to be more in control. So, they are asking their agencies for tools that help. They are asking for tools to make communication more efficient, tools that improve quality, and tools that speed time to market. MarketingCentral helps agencies ensure maximum marketing ROI for their clients.


About Strata Marketing, Inc.


Strata Marketing develops premier software applications for the media industry. Electronically connecting research through traffic and billing, Strata products are the first choice of over 10,000 media professional in more than 1000 companies the United States and Canada. The Chicago-based company licenses its products to the radio, television, cable, and media buying industries.


About Marketing Central

Marketing Central's Marketing Project Management system is a 100% web-based marketing management system, designed to increase marketing efficiency. Over 10,000 users depend on Marketing Central's system for Marketing Resource Management capabilities.

Also see Ad Agency Software by Agency Central.