Friday, April 02, 2004

Marketing Central Announces First Quarter 2004 Results

ATLANTA, GA - April 2, 2004 - Marketing Central, the leading provider of project management, collaboration, and communication tools specifically designed for marketing services agencies and marketing departments, today announced results for the first quarter 2004.


"The recovery in the marketing industry combined with the movement up the marketing automation adoption curve from early adopter to early mainstream is fueling significant growth in our business," stated Arch Stanton, Chief Financial Officer. " Core ASP revenues were up 36% and gross profits were up 29% over the same quarter in 2003. In addition to accelerated growth in new client, growth from existing clients is also accelerating. Growth in net income remained flat as the company continues its policy of investing in product research and development."


New clients include Best, Best & Krieger, Brighton USA, Discovery Canada, Eat'n Park Hospitality Group, Invision, Red Deluxe Brand Management, and Campagne Associates.

Marketing Central's Marketing Project Management system is a 100% web-based marketing management system, designed to increase marketing efficiency. Over 10,000 users depend on Marketing Central's system for Marketing Resource Management capabilities.

Also see Ad Agency Software by Agency Central.