Marketing Central Announces Third Quarter 2004 Results

Company posts 20th consecutive quarter of growth

ATLANTA, GA - November 15, 2004 - MarketingCentral, the leading provider of project management, collaboration, and communication tools specifically designed for marketing services agencies and marketing departments, today announced results for the third quarter 2004.

"Strong demand in the corporate marketing sector yielded solid growth through the normally sluggish summer months," stated Arch Stanton, Chief Financial Officer. "One-time license fees associated with new accounts were up 300% over the previous quarter. Year to date, our revenues are up 27% over the same period last year."

Added John Vasileff, Vice President Solutions, "The marketing automation and marketing software marketplace is maturing quickly. Two years ago, we were in an education mode, helping people to understand where they had marketing productivity problems and how to go about fixing them. Today, companies are coming to us with defined needs and budgets. We are now in the middle of the early phases of widespread mainstream adoption."

Added Dave Ryan, Chief Executive Officer, "Corporate marketing departments are once again active in the development and placement of ads and other creative materials. They have budgets and money to spend, but clearly they don't want to repeat the mistakes made prior to the recession, where the perception was that marketing was a little out of control. Now, there is a focus on marketing ROI, driven by financial management and the need for better accountability. Our solutions help maximize marketing investment returns by minimizing production costs, speeding time-to-market, and improving quality. Combined with many of the marketing program execution tools now on the market, our marketing productivity tools enable clients to develop and deliver targeted programs faster, cheaper, and with better results."

New clients include ExxonMobile, American Hospital Association, Amcore Bank, BankAtlantic, St. David Healthcare, SHR Perceptual Management, EC Connection, Kraft Foods, iPass, and midoceanbrands.

Marketing Central's Marketing Project Management system is a 100% web-based marketing management system, designed to increase marketing efficiency. Over 10,000 users depend on Marketing Central's system for Marketing Resource Management capabilities.

Also see Ad Agency Software by Agency Central.