Companies integrate agency software systems to automate workflow
ATLANTA, GA and CHICAGO, IL - September 14, 2004 - Marketing Central, the leading provider of project management, collaboration, and communication tools specifically designed for marketing services agencies and marketing departments, and Strata Marketing, Inc., the leader in software applications for the media industry, today announced new integration plans today.
"Strata Marketing's software is used by media planners and buyers in hundreds of ad agencies to develop and execute media plans," stated David Drucker, Vice President of Strata Marketing. "At various stages of the media planning process, each of these agencies needs to put media planning and buying documents and information in front of clients. Email is the choice today. However, email isn't really very good at helping the agencies really manage the feedback and approval process. Our clients needed a better solution, so we teamed with MarketingCentral, a company that is 100% focused on web-based review and feedback tools.
"For any agency that struggles with email, and for those whose deal with several decision makers or people in the review process, MarketingCentral is far superior to email, courier or fax," added Dave Ryan, Chief Executive Officer, MarketingCentral. "Our mission is to provide a best-of-breed solution for full client communication that includes all the files and information that flow from within the agency to the client, including media related files. This gives the client one location to check up on everything going on at the agency - media, creative, invoices, everything."
Added Bill McInerny, "It's the focus on marketing ROI that is driving agencies to provide online customer relationship management and communication systems. Marketing departments are being asked to work differently now, to be more fiscally responsible and to be more in control. So, they are asking their agencies for tools that help. They are asking for tools to make communication more efficient, tools that improve quality, and tools that speed time to market. MarketingCentral helps agencies ensure maximum marketing ROI for their clients.
About Strata Marketing, Inc.
Strata Marketing develops premier software applications for the media industry. Electronically connecting research through traffic and billing, Strata products are the first choice of over 10,000 media professional in more than 1000 companies the United States and Canada. The Chicago-based company licenses its products to the radio, television, cable, and media buying industries.
About Marketing Central
Marketing Central's Marketing Project Management system is a 100% web-based marketing management system, designed to increase marketing efficiency. Over 10,000 users depend on Marketing Central's system for Marketing Resource Management capabilities.
Also see Ad Agency Software by Agency Central.
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